The Blog
Learn. Think. Share.
How to Outsource App Development the Smart Way
As 2025 begins, just like every other field the vibrant world of tech stands on the cusp of transformative change. From generative AI to cross-platform app building, everything in-house is not always practical. That’s why outsourcing app development has shifted from a backup plan to a strategic advantage. But here’s the thing: to truly unlock the perks of outsourcing, it has to be done strategically. As it can bring many benefits, including cost savings, lower operational risk to enhanced flexibility, specialised expertise and many more. No wonder the global outsourcing market hit $3.84 trillion in 2024 and is projected to surpass $7.11 trillion by 2030. Source: Grand View ResearchWhat the Numbers Say about Outsourcing Industry TrendsAsia-Pacific is leading the charge, contributing to over 39.15% of global revenue, with a robust talent pool and cost efficiency.Engineering services are gaining traction with a market share of over 77%, as more tech companies outsource everything from system design to quality assurance and DevOps.The BFSI sector continues to drive outsourcing demand, primarily due to the need for advanced automation, security compliance, and scalable technology infrastructure.Onshore outsourcing is still in play with a revenue share of over 45.0%, offering businesses faster collaboration, better control, and easier compliance with local regulations.The rising adoption of AI, cloud, IoT, and cybersecurity solutions is accelerating demand for outsourced capabilities.Source: Grand View ResearchThe Big Wins of Outsourcing You Should Know In today’s digital-first world, building and maintaining an engaging online presence requires serious time, skill, and agility. That’s why many top-performing companies are turning to outsourcing not just to save costs, but to scale faster, innovate smarter, and stay ahead of market demands. Here's what they’re doing right and the strategic advantages they're unlocking.Innovation Pressure: In fast-paced industries, staying ahead requires innovating at a faster pace. Outsourcing gives companies instant access to niche skills and proven tech that cuts down the time it takes to research, build, and launch. McKinsey insights reveal that using technologies like analytical and generative AI through outsourcing can improve product-market fit by up to 50%, boost performance by 15–60%, increase productivity by 50%, and reduce time-to-market by nearly 40%.Faster Time-to-Market: Outsourcing delivers more than just cost benefits; it significantly accelerates the process. By leveraging specialised teams with optimised processes, companies bypass hiring delays and tap right into established delivery pipelines.Scalability & Flexibility: Outsourcing enables companies to scale their development teams up or down, without the delays and costs associated with hiring, onboarding, or managing long-term overhead. Whether you're responding to a product surge, expanding into new markets, or navigating tight deadlines, outsourcing allows you to adjust resources quickly and efficiently.In fact, approximately 60% of companies report that outsourcing enables them to scale operations in response to market demand, thereby helping them remain agile in dynamic business environments.Cost Efficiency: With the right framework in place, outsourcing becomes a cost-saving move by tapping into handpicked experts from across the globe. You skip the overhead of hiring full-time, yet still get access to top-tier skills. Deloitte found that 55% of companies with strong GBS leadership achieved an average cost savings of over 20%.Source: ClutchBefore you take the outsourcing leap, here’s the cheat sheet of five top countries, the fine print you shouldn’t miss and what they bring to the table.Source: ClutchFrom Idea to Execution: Your Step-by-Step Guide to Outsourcing App DevelopmentSet a Clear DirectionBefore you begin the search for an outsourcing partner, take a step back and define what success looks like. As clarity becomes the foundation from the start, then discuss every choice moving forward to keep the options open:What’s the end goal? What features or outcomes matter most? Define your project scope, key milestones, and the metrics you’ll use to measure progress. Do Your HomeworkTake time to explore reviews, case studies, and real-world results. Look for teams with proven experience in your domain, those who understand your industry challenges and can speak your business language from day one.Have the Right ConversationsOnce you've narrowed down your top picks, start the conversation and make it count. Go beyond the basics, such as budgets and deadlines. Ask how they communicate, what tools they use, their approach to feedback, and how they manage change when things shift. A recent industry analysis found that 57% of IT projects fail due to communication breakdowns, and 62% exceed budget due to poor alignment.Get a Transparent ProposalOnce the initial conversations click, request a detailed proposal. It should break down deliverables, timelines, pricing, tech stack, and any terms upfront. You can think of it as your project blueprint, ensuring every piece fits before moving ahead.Launch Smart and Stay InvolvedOnce the project is off the ground, your role shifts from planning to active leadership. That means more than just checking boxes; it’s about showing up for key milestones and reviewing progress. Reports show that 32% of project failures are attributed to poor stakeholder management. That’s why staying close to the process is non-negotiable, as it helps you build trust, catch issues early, and open doors for innovation.Final take As global talent hubs rise and tech trends evolve, outsourcing gives you front-row access to some of the brightest minds in the world, without the overhead. Whether you’re a startup shaping your first product or an enterprise pushing to stay ahead, the real game-changer isn’t just the choice to outsource, it’s how you go about it. Every outsourcing model offers something different. What works for one company might not work for another. That’s why success lies in building a strategy that fits, one that considers your project’s scale, the depth of skills you need, and how closely you want to stay involved in the process. That’s a mindset we live by at Tech Essentia. Over the years, we’ve helped businesses turn big ideas into scalable products by aligning the right talent with clear and thoughtful execution.
Healthcare App Development Trends in 2025 You Simply Can’t Ignore
Healthcare is undergoing a quiet revolution, one that’s being led by our screens. What once required a clinic visit is now happening through apps, powered by AI, data, and smart design. From fitness tracking to real-time diagnostics, healthcare app development transforms how care is delivered and experienced.And if you're planning to build a healthcare app, it's important to understand where the market is headed. And if history is any indication, the pace of change is likely to accelerate.Take 2020, for example. While the world battled COVID-19, the health tech industry saw its own explosive growth. According to CB Insights, funding for telemedicine, AI-driven care, and remote patient monitoring surged nearly 300% compared to the previous quarter. The number of telehealth deals doubled in Q1 2020 alone, hitting 103.This momentum isn’t just visible in how we use health apps; it’s also reflected in where the money is going. In 2024, investment in AI-powered medical note-taking apps doubled, as tech giants like Microsoft and Amazon and a wave of healthtech startups raced to tap into the $26 billion AI healthcare market.As we step into 2025, this trend is only growing stronger. The future of healthcare is being built now, and these are the app development trends you can’t afford to ignore.Top Healthcare Trends shaping 2025Let’s break down the trends shaping healthcare in 2025.AI Medical ScribesAI scribes are quickly becoming a big deal in mobile healthcare. These tools help doctors take notes automatically during appointments, and they’re getting a lot of attention. Notably, in a recent survey, 65% of healthcare professionals said AI could best support them with clinical documentation, and 51% believed it could save two or more hours per day per provider. And it’s this growing impact that’s now catching the eye of investors. In 2024, startups that focus on building digital scribes technology raised $800 million, nearly double the $390 million raised in 2023, according to PitchBook. The reason is simple: healthcare teams want to spend less on paperwork and more time with patients, and mobile AI scribes make that possible. Even big tech is in the game. Microsoft (via Nuance), Amazon, and Oracle are rolling out AI tools that help doctors auto-generate visit transcripts and clinical summaries, showing just how vital AI scribes are becoming in everyday healthcare.Telemedicine Expands to Full Virtual HealthcareTelemedicine has played a transformative role in recent years, enabling patients to connect with physicians and medical providers remotely. The goal of these healthcare apps is to prevent problems before they snowball and lower the cost of care by making doctor visits, prescriptions, and follow-ups easily accessible from your phone.As a result, more physicians are embracing digital health technologies in their practice. Governments are also stepping in to update regulations and reimbursement policies to support the delivery of virtual care. These combined efforts are making healthcare more accessible and affordable for all. According to Fortune Business Insights, the global telemedicine market is projected to grow from $104.6 billion in 2024 to $111.9 billion in 2025, reaching nearly $334 billion by 2032.Source: Fortune Business InsightsSource: Fortune Business InsightsRemote Monitoring: Patient Care, Constant & ConnectedRemote patient monitoring (RPM) was already gaining ground before the COVID-19 pandemic. But when in-person visits became risky, RPM quickly moved from a growing trend to a core part of healthcare. It allowed doctors to monitor patients remotely, especially those with chronic conditions, while keeping everyone safer. And even as the pandemic fades, the demand for this kind of connected care isn’t going anywhere.Today, mobile apps combine smart wearable devices, sensors, and telehealth to track health data, such as blood pressure, glucose, and oxygen levels, among other metrics, in real-time, providing doctors with a clearer view of patient health between visits. The global RPM market, valued at $24.39 billion in 2023, reached $27.72 billion in 2024 and is expected to grow to $56.94 billion by 2030. Companies like Biofourmis, Teladoc Health, and Accuhealth are leading the way, building tools that make digital healthcare solutions more proactive, personal, and always connected.Source: Markets And MarketsBig Data and the Quiet Shift from Reactive to Predictive CareBig data is one of the most important shifts happening in healthcare right now. According to the root analysis report, the global big data in healthcare market size is estimated to grow from USD 78 billion in 2024 to USD 540 billion by 2035. This growth reflects a major transformation from reactive treatments to predictive, data-driven care. Today’s mobile healthcare apps can pull real-time information from EHRs, wearables, remote monitors, and even genomics, which gives clinicians a complete and dynamic view of each patient. Moreover, doctors can now identify risks earlier and provide personalised treatments tailored to each patient, all while reducing unnecessary costs.According to the 2025 Deloitte survey report, over 70% of healthcare leaders now consider data analytics as a top priority, especially for improving productivity and operational efficiency. Source: Roots Analysis AI and Personalised CareRising chronic diseases, the demand for early diagnosis, and a flood of healthcare data are putting pressure on systems to deliver more competent care. That is where the AI is stepping up to analyse everything from genetics to wearables that deliver truly personalised treatment. According to Grand View Research, the global AI in healthcare market was valued at $32.3 billion in 2024 and projected to grow to a massive $208.2 billion by 2030. Source: Grand View Research Today's AI is quietly reshaping healthcare with machine learning at its core. Even now, chatbots have evolved to the point where they are capable of answering clinical questions, flagging symptoms, and supporting patients 24/7. Microsoft’s AI diagnostic tool recently achieved 85% accuracy on complex medical cases, outpacing human doctors.Source: Grand View Research AR & VR in HealthcareThe Grand View Report indicates that the augmented reality (AR) and virtual reality (VR) market in healthcare is currently worth $3.4 billion and is projected to grow at an annual rate of 16.8% over the next seven years.This is where AR and VR truly shine, meeting the rising demand for hands-on medical training, virtual surgeries, and remote patient care. Platforms like Osso VR and Microsoft HoloLens are already helping doctors train in lifelike simulations.For patients, VR offers more than just innovation; it provides a trauma-free, calming environment that aids in pain relief, reduces anxiety, and facilitates faster recovery through gamified rehabilitation experiences.Source: Grand View ResearchSource: Grand View Research Internet of Things (IoMT) is Reshaping Everyday CareFrom smartwatches that monitor your heart to insulin patches that adjust doses in real time and connected medical devices are quietly changing how we manage health. These tools are collectively known as the Internet of Medical Things (IoMT), enabling care to be more proactive, remote, and continuous. According to Grand View Research, the global IoMT market was valued at $230.69 billion in 2024 and is expected to grow at a CAGR of 18.2% from 2025 to 2030. The COVID-19 pandemic accelerated the adoption of telemedicine and remote monitoring, propelling wearable health technology into the spotlight. Today, devices such as smartwatches, fitness trackers, and portable monitors are used across all age groups to track vital signs, including heart rate, oxygen levels, sleep patterns, and other key metrics.These IoMT-enabled wearables provide doctors with a live window into a patient’s health, allowing for early interventions, reducing hospital visits, and improving chronic care. From preventive check-ins to daily wellness, they’re enabling a 360-degree, data-driven approach to modern healthcare. As the Mickensy report shows, with the help of IoMT, up to $265 billion in healthcare services could shift from hospitals to homes by 2025, making remote care more scalable, efficient and patient-friendly.Source: Grand View ResearchFinal ThoughtsLooking ahead, these healthcare technology trends aren’t just shaping apps; they’re reshaping how care is delivered and experienced across the entire patient journey. From early diagnosis and personalised treatments to real-time monitoring and AI-driven support, digital health tools are transforming the way patients and providers connect.What matters now is how we use this momentum. By building healthcare apps with clarity, empathy, and purpose, we can deliver solutions that are not only efficient but also truly patient-centred and future-ready.
How Duolingo Makes Money: The Business Model of the World’s Favourite Language App
Source: The Business Model AnalystTwelve years ago, Duolingo entered the scene with a simple idea to make language learning free and fun for everyone.Today, the numbers speak volumes:Duolingo pulled in $748 million in revenue as of 2024, a 40.8% year-on-year increase.Duolingo offers 100+ courses across 41 languages.With 950 million downloads, Duolingo leads language learning apps.Earned $607.5 million from its premium subscription.By Q4 2024, Duolingo had 9.5 million paid subscribers worldwide, up by around 43 per cent year-over-year.Duolingo surpassed 10 million paid DAUs subscribers and reported 38% year-over-year revenue growth in Q1 2025.Duolingo Overview: What Makes It the World’s Favourite Language AppSeeing that cheerful green owl, Duo, probably brings back memories of a quick Spanish lesson over coffee or a late-night reminder to keep your streak alive. Duolingo has made language learning feel personal, playful, and consistent. It's a giant powerhouse of learning language lessons straight to your device, turning smartphones into a classroom that feels more like a game than hitting the books. At first glance, Duolingo might seem like just another fun language app, but its business model tells a much bigger story. The company runs on a freemium model: anyone can access the core features for free, but those seeking an ad-free experience or extra tools can upgrade to Super Duolingo or Duolingo Max. This tiered structure has allowed the platform to scale rapidly while staying accessible to a global audience.What drives its success is a product that feels more like a game than a traditional classroom. Lessons are short, interactive and built with gamified features like streaks, levels, and reward points that are all designed to build consistent daily habits. That stickiness is what turns casual users into loyal learners and free users into paying subscribers.Duolingo’s commitment to accessibility also plays a key role. With over 100 courses in more than 41 languages, including less commonly taught ones like Navajo, Hawaiian, and even fictional tongues like Klingon and High Valyrian from Game of Thrones, the platform attracts a diverse and global user base. By keeping its core offering free, Duolingo taps into a massive reach, and by layering premium options, it captures serious revenue without sacrificing its mission. Duolingo has figured out how to keep it to one notification, lesson, and streak at a time.Duolingo didn’t stop at teaching languages with cute streaks and bite-sized lessons. It kept rolling out new features and content and even used AI to build courses faster and smarter. With every update, it quietly makes learning feel more intuitive and fun.On April 5, 2025, Duolingo announced its biggest content expansion ever, launching 148 new language courses. This massive rollout offers more than double its current offerings and makes its seven most popular non-English languages (Spanish, French, German, Italian, Japanese, Korean, and Mandarin) available in all 28 supported UI languages, opening the door for over a billion potential learners around the world.Source: The Business Model AnalystDuolingo’s Global RiseSource: DuolingoToday, 1 out of every 4 people in the world is trying their hand at learning a new language. Whether for work, travel, personal growth, or simply connecting through a global language, more people are turning to digital platforms to get started. And the mobile-first approach of Duolingo has opened the door to language learning for everyone. Duolingo’s global influence is stronger than ever in 2024. As the most downloaded language app, it's now shaping how people learn English in over 135 countries. In 2024, English became the most studied language in 135 countries, according to the latest Duolingo Language Report, which shows a 10% jump from last year. Duolingo launched a new entirely English course for advanced learners, especially for those whose native languages weren’t supported before. It’s already one of the top English courses in China, Mexico, and the U.S., proving that digital learning is breaking barriers like never before.Source: DuolingoSource: DuolingoSource: DuolingoSource: DuolingoSource: DuolingoThe charts throughout show more than numbers as they reflect a shift in how the world learns. Today, language learning has moved beyond classrooms and textbooks, finding its place in our pockets, routines, and how we connect with others. Duolingo’s growth is more than a business story; it shows how people across countries and cultures embrace technology to build real-world skills. Whether it’s Gen Z preparing for a global career or someone learning a new language to feel closer to another culture, the motivation is personal. As AI and mobile-first platforms evolve, language is becoming one of the most powerful tools for navigating a world that no longer fits inside borders.How Duolingo Makes Its MoneyDuolingo may be known for offering free language lessons, but behind its friendly green owl is a smart business model. The company has built a multi-layered revenue stream by combining freemium learning with paid upgrades, ads, and innovative products. Here's how Duolingo turns its global learning platform into a profitable business.Paid SubscriptionsDuolingo monetises a large part of its platform through paid subscriptions. As of 2024, more than 8.6 million users have subscribed to its premium plans, like Super Duolingo and Duolingo Max, which are available on a monthly or annual basis. These plans unlock added features like an ad-free experience, offline lessons and AI-powered learning tools that enhance the overall experience for serious learners.Duolingo Language Certification TestDuolingo generates revenue through its paid language certification tests. The most popular is the Duolingo English Test (DET), which offers a flexible option for users to certify their English remotely. Because it’s accepted by leading universities, employers, and immigration programs worldwide, many learners rely on it to prove their proficiency. Each test attempt requires a fee, creating a steady and growing income stream for Duolingo.In-App PurchaseDuolingo offers a range of in-app purchases, which include additional content that keeps learners engaged. The app generates revenue through in-app purchases of its virtual currency, known as “Gems.” Users can earn or buy Gems to unlock power-ups like extra hearts, streak freezes, and fun customisations within the app. It’s a simple way to keep users engaged while adding a steady boost to Duolingo’s revenue.Institutional PartnershipsDuolingo is earning serious credibility in global education. Its English Test has seen explosive adoption and is now accepted by over 5,500 universities in 100+ countries, including top-tier institutions like Harvard, MIT, Stanford, Yale, and Imperial College London. It’s become a popular choice for students aiming to study abroad, as in 2024, 270,000 indian students enrolled in U.S. universities.Ads and PartnershipsDuolingo’s free plan comes with a smart trade-off—short ads between lessons. If you're on the free tier, you've probably noticed them. These ads promote language-learning apps and related services, providing steady ad revenue. Ads appear between lessons, offering companies a chance to promote their products. This stream of ad revenue creates a noticeable chunk for Duolingo to stay profitable.Source: The Business Model AnalystConclusionDuolingo has transformed language learning by making world-class education accessible to millions. Staying true to its mission to deliver the best education globally and make it universally available, it has built a platform that blends innovation with simplicity. Through smart use of AI, data, and a flexible freemium model, Duolingo has attracted over 10 million paid subscribers and continues to grow rapidly. This success story proves that with the right vision and technology, education can break barriers and connect people worldwide.
Inside Netflix: The Bold Business & Tech Strategy Behind Its Rise
Ever scroll through your app list looking for something that actually sticks? There are millions of apps designed to make our lives easier, some spark for a minute, others fade fast. That’s because today’s audience has limited time and countless choices. If your work doesn’t grab attention, it risks being lost forever in the black hole of blandness—rightly so. Then there’s Netflix: the one app that didn’t just last, it rewrote the rules on how we relax, connect, and binge. But what’s powering all that endless scrolling and “just one more episode” energy? In this blog, we look beyond the binge to explore the business engine powering Netflix from its data-driven content bets to the tech that personalises every scroll and explore how it became a binge-worthy app to a billion-dollar business model. How Netflix Transformed Its Business Model Over TimeNetflix didn’t start as the streaming app we know today. Back in 1997, it was just a DVD-by-mail service. But everything changed in 2007 when it launched online streaming, a bold move that completely changed how we watch shows and movies. By 2020, Netflix had over 201 million subscribers, making it the most popular subscription video-on-demand service worldwide.After amplifying its subscription model, Netflix started investing in licensed content. This move allowed the platform to offer a wide range of movies and TV shows to its subscribers. However, Netflix soon realised that relying solely on licensed content was not sustainable in the long run, so it shifted focus to edging out competition through original content. One major factor that sets Netflix apart from its competitors is the success of its original content series like House of Cards, Stranger Things, and Bridgerton, which create a global fanbase. By 2023, Netflix originals had earned 103 Emmy nominations, nearly double from seven years prior. This creative focus helped power the platform to $39 billion in revenue by 2024, proving that when vision meets timing, fortune truly favours the bold.How Netflix Makes Money TodayWith over 300 million subscribers worldwide, Netflix has turned streaming into a powerful business engine. But its success isn’t just about offering content, it’s about building a platform people return to day after day. From AI-powered recommendations to global originals and new ad-supported plans, every move is designed to keep users engaged and revenue flowing. Here’s how Netflix turns your attention into long-term growth.Subscription-First StrategyWhen it comes to making money, Netflix keeps it simple. The platform centres around a subscription model. Based on the plans, users pay a monthly fee for unlimited access to its massive content library, including movies, TV shows, and its own original content. This approach has paid off literally. By 2025, Netflix crossed a staggering 301.6 million subscribers worldwide. That kind of scale doesn’t just speak to popularity; it highlights how recurring revenue, built on global demand, powers Netflix’s growth.Understanding Netflix means understanding a platform that reaches hundreds of millions of subscribers worldwide, surpassing 301.6 million subscribers as of 2025, solidifying its position as a dominant player in the global market.Here is the Netflix subscriber count over the yearsSource: Netflix Investor Relations Letter, StatistaGlobal ReachWith millions of subscribers worldwide, Netflix understands that one size doesn’t fit all. The platform offers localised content in multiple languages to cater to diverse audiences, from Korean dramas to Spanish thrillers. With over 101.13 million subscribers from Europe, the Middle East, and Africa (EMEA), the region is the biggest Netflix market globally.Source: StatistaNetflix's own original content The bold decision of Netflix to create its own original content was a smart and calculated move. Shows like House of Cards, Stranger Things, The Crown, Squid Game, and Bridgerton won the hearts of subscribers around the world. In Q4 2024, Netflix’s supply share of global streaming originals reached 24.9%, the highest share since early 2022, but Netflix didn't stop there. What makes Netflix stand out is producing content in global languages and regions, from La Casa de Papel in Spain and Sacred Games in India.Data-Driven DecisionsBehind the binge-worthy content is a powerful engine: data analytics. Netflix tracks what users watch, skip, rewatch, and pause to understand what keeps them hooked. This data shapes everything from what content gets produced to how it's promoted. Netflix shares a bi-annual report covering 99% of what people watch. This helps them learn what viewers love, so they can create better content and keep people coming back.Personalised User ExperienceEver wondered how Netflix always knows what you want to watch next? Its recommendation engine is fueled by AI and user behaviour data, which enables it to create personalised recommendations for its users, based on their viewing history and preferences. More than 80 per cent of the TV shows people watch on Netflix are discovered through the platform’s recommendation system. This hyper-personalised touch is one of Netflix’s biggest competitive advantages. It keeps users engaged longer and turns them from casual viewers to loyal subscribers.And the results speak for themselves; improved personalisation led to a 65% quarter-over-quarter growth in ad-tier memberships by Q1 2024, showing just how powerful tailored experiences are in driving user adoption and engagement.Retention Over AcquisitionNetflix focuses heavily on keeping users, not just gaining them. By offering fresh, personalised content and a seamless user experience, it ensures that subscribers stick around month after month.Netflix has consistently held on to its subscribers across major regions. The Asia-Pacific (APAC) market played a key role, delivering the second-highest average quarterly net subscriber additions over the past five quarters. In Q3 2024, Netflix’s churn rate dropped to a record low of 2.17%, significantly better than Prime Video’s 3.7%, showing just how really strong its user loyalty.Balancing Licensed Hits and Original StoriesNetflix keeps its content library strong by mixing the best of both worlds: licensed shows and in-house originals. It partners with major studios to bring in popular titles that audiences already love, while also pouring billions into creating its own exclusive series and films.This strategy not only keeps the content lineup fresh and diverse, but it also helps Netflix stand out in a crowded streaming space. From global favourites to local-language originals, the platform offers something for everyone.Why it works:Builds a strong content mix through licensing dealsInvests big in exclusive original productionsCreates a competitive edge with unique, must-watch contentIn-House Ad Tech & Password CrackdownNetflix is leaning into two big plays its own in-house ad tech and a firm crackdown on password sharing. The ad-supported tier helps bring in price-sensitive users, while the password rules convert freeloaders into paying subscribers.And this shift aligns with a bigger trend, as according to Nielsen’s Q1 2025 report, 72.4% of total TV viewing now includes ads. In other words, Netflix is right where the future of streaming is heading.Source: Nielso: The Add Supported Gauge Report Success is built on Data-Driven DecisionsRevenue Powerhouse: Netflix generated $39 billion in revenue in 2024, a 15.7% increase from the previous year, showcasing its strong financial growth backed by strategic planning.Global Reach: The platform reached 277.6 million subscribers worldwide.North America (U.S. + Canada): 84.1 millionEurope & Middle East: 93.9 millionContent Investment: Netflix spent $16 billion on content in 2024 and more than $3 billion in 2023, continuing its aggressive push for original, high-performing series and films.Profit Surge: The company posted a net income of $8.7 billion in 2024, a 61% increase year over year.Watch-Time Domination (U.S.): Netflix accounted for 18.3% of total streaming minutes watched in the U.S., outperforming other streaming platforms.Content Library Depth: The U.S. library alone boasts:3,800+ movies1,800+ TV showsSmart Use of Viewer Data: Personalised recommendations, content greenlighting, and regional content strategies are all guided by viewer analytics, turning insights into action. 80% of the content watched on Netflix is driven by personalised recommendations.From Inspiration to Execution:Netflix’s rise didn’t happen overnight; it’s the result of smart decisions and a deep understanding of user behaviour. From building tech that scales to creating content and connecting globally, Netflix has rewritten the rules of entertainment.At Tech Essentia, we help businesses take those same principles and turn them into real platforms. Whether you're dreaming up the next Netflix or building a niche streaming service, we bring the technology, strategy, and support to make it happen. Ready to Build Your Own Streaming Platform? Connect Now!
2025 Strategic Technology Trends from Gartner: Future-Ready Insights
Imagine a future where technology helps organisations and transforms them into creativity, resilience, and efficiency engines. The future is not years away; it is happening right now, and staying ahead requires understanding which waves to surf.Gartner Strategic Technology Trends for 2025 is a roadmap for businesses ready to embrace change and lead the way. This study outlines a clear vision map to success in an ever-changing world by focusing on the year's most revolutionary breakthroughs, organised into three major themes. Consider it guidelines for seizing opportunities, overcoming problems, and achieving overarching success in the digital world. Let's look at trends that will shape the future.Source: Gartner Top 10 Strategic Technology Trends for 2025Theme No. 1: AI Risks Are Shaping How Organisations Protect Themselves.Agentic AIIndependent AI systems that understand user goals create and execute a strategy autonomously. These applications use a variety of AI approaches with traits such as memory, planning, environmental sensing, tool use, and adherence to safety regulations to complete tasks and achieve goals autonomously.Gartner forecasts a major shift: By 2028, agentic AI will be embedded in 33% of enterprise software, transforming how AI handles 15% of routine work decisions compared to less than 1% in 2024.This promising advancement in AI technology opens up new business possibilities and will lead to more efficient and effective decision-making processes.Business rewards: A versatile team of AI agents created to support, lighten the load, and elevate human tasks and traditional applications.Projected challenges: Strong safeguards are needed to ensure everything aligns with the provider's and user's goals and expectations.AI governance platformsAs businesses use AI to increase productivity, they must address issues like ethics, bias, and data privacy concerns. AI governance systems help by ensuring responsible usage, regulating legal and ethical requirements, and monitoring fairness, transparency, and accountability.Gartner predicts that by 2028, companies adopting AI governance platforms will see a 30% boost in customer trust and a 25% jump in regulatory compliance.Business rewards: Create, monitor, and enforce AI regulations that promote ethical behaviours, improve knowledge of AI systems, expedite lifecycle management, and give transparent information to foster trust.Projected challenges: AI rules vary by place and sector, making consistency challenging. The fragmented landscape makes it difficult to develop a cohesive AI strategy.Disformation securityInnovative technical solutions improve digital network trust by ensuring accurate information, certifying authenticity, preventing impersonation, and tracking inappropriate content.Gartner projects that by 2028, 50% of businesses will adopt disinformation security tools, a significant jump from less than 5% in 2024.Business rewards: Secure businesses by improving identity verification, preventing account takeovers through ongoing risk analysis, and safeguarding brand reputation by quickly spotting and removing damaging narratives. Projected challenges: The key to effectively addressing digital risks is a flexible, developing approach based on continuous learning and teamwork.Theme No.2: Transformative Computing Advances Spur Businesses to Rethink Their FrameworksPost-quantum cryptography(PQC) Quantum-resistant encryption solutions are emerging to protect data from the potential risks of quantum computing.Gartner predicts that by 2029, quantum computing breakthroughs will soon undermine the security of conventional asymmetric cryptography.Business rewards: Stay secure with quantum-resistant encryption tailored to new computing technologies.Projected challenges: Implementing post-quantum cryptography (PQC) algorithms is not as simple as swapping existing asymmetric algorithms since it introduces technical hurdles such as performance overhead and the requirement for thorough testing and validation. Ambient Invisible Intelligence Technology is seamlessly incorporated into its surroundings to facilitate intuitive human-computer interactions without disrupting the natural flow of the environment.Gartner forecasts that by 2028, Early applications of ambient invisible intelligence will focus on urgent concerns, such as providing cost-effective asset tracking and sensing. This will allow firms to reduce operating expenses and improve overall efficiency.Business rewards: Provides cost-effective, real-time tracking that increases efficiency and visibility across operations. Objects can also generate unforgeable digital identities, allowing them to reveal their origin, history, and essential information independently.Projected challenges: Respecting user privacy through transparent permission processes while offering users the option to turn off data-collecting technologies for improved privacy management.Energy-Efficient Computing Environmentally friendly technology strengthens IT processes by integrating new hardware, optimised software, and sustainable infrastructure, resulting in enhanced efficiency and less environmental impact.As per Gartner, IT organisations prioritise carbon footprint reduction as a key aspect of their plans.Business rewards: Adapt to emerging demands for sustainability by deploying energy-efficient computing solutions that lower carbon emissions, decrease environmental impact, and meet new regulatory standards.Projected challenges: Future-proofing IT requires businesses to invest in sophisticated technology, cloud technologies, and experienced staff. While the move increases efficiency, it also involves complex migrations, significant costs, and short-term energy price spikes.Hybrid ComputingA flexible approach that combines classical and next-generation computing technologies, hybrid computing enables a versatile processing environment by integrating CPUs, GPUs, edge devices, and emerging technologies like neuromorphic and photonic computing.Business rewards: Creating rapid connectivity, intelligent innovation settings through AI that redefines possibilities, automation that powers entirely autonomous systems, and human augmentation that revolutionises personalisation and computing at scale.Projected challenges: Expert management is necessary for highly complicated technologies, whereas autonomous modules pose security issues, entail expensive experimental technologies and require flawless orchestration and integration.Theme No. 3: Seamless Human-Tech Integration for a Smarter FutureSpatial ComputingSpatial computing transforms reality by incorporating digital aspects into physical locations, utilising augmented and virtual reality to provide highly immersive, interactive, and intuitive experiences.Gartner predicts that by 2028, 20% of people will engage weekly with immersive, geoposed digital content, up from less than 1% in 2023, according to Gartner. This rapid growth underscores the rising adoption of spatial computing and AR-driven experiences in everyday life.Business rewards: Meeting consumer demand for interactive and immersive digital experiences in gaming, education, and e-commerce while providing companies with cutting-edge visualisation tools to improve efficiency and decision-making.Projected challenges: Despite developments, head-mounted displays remain prohibitively expensive, have usability flaws, and raise privacy concerns, making them less accessible to regular consumers.Polyfunctional RobotsVersatile and high-performance robots improve automation by performing numerous tasks precisely and efficiently.The rise of AI-driven robotics is accelerating, with Gartner predicting 80% daily engagement by 2030, a sharp increase from under 10% today, transforming industries and everyday life.Business rewards: Increase productivity and ROI with a quick, risk-free deployment. No infrastructure modifications are required, assuring smooth scaling.Projected challenges: The lack of standardised price and functionality criteria generates confusion for organisations evaluating solutions.Neurological Enhancement Combining neural networks as interfaces to improve cognitive function and performance.Gartner predicts that by 2030, 60% of IT workers will integrate bidirectional brain-machine interfaces (BBMIs) into their workflows, accelerating from 2024 through employer and self-funded investments.Business rewards: Personalised education, improved workforce safety, and human upskilling are transforming careers, while next-generation marketing is reshaping consumer experiences.Projected challenges: Unidirectional brain-machine interfaces (UBMIs) or bidirectional brain-machine interfaces (BBMIs) come with significant challenges, including high prices, intrusive procedures, security flaws, and ethical questions about their influence on human cognition.
AI in Saas: Software as a service: revolutionising the existing and creating the new
According to Gartner’s latest forecast, global spending on SaaS will rise by 20%, reaching $247.2 billion in 2024. This growth trend is expected to continue, with the market approaching $300 billion in 2025.SaaS, or the Software as a Service model, has revolutionised the premise upon which businesses are run in societies today, thanks to the flexibility, scalability and cost-friendly nature that comes with it. However, the increasing adoption of artificial intelligence (AI) is extending this evolution to SaaS solutions. With AI, applications have become more brilliant, decision-making processes have become more effective, and user interactions have become more personalised. This makes AI a cornerstone that is preparing the revolution of SaaS. More and more businesses are recognising the value of AI in enhancing business functions, delivering better customer experiences, and making efficient use of data, and are therefore adopting it within their SaaS platforms.Revolutionising SaaS: Ushering in a New Age for InnovationsAI in SaaS is changing the landscape for software development. AI will no longer be an optional fit but finally a different driving force for innovation, productivity, and competitive means in SaaS applications.AI Investment on the Rise: Gartner reports that 92% of businesses will plan to invest in AI tools by 2024, with generative AI driving adoption. By 2027, it’s projected to represent more than one-third of AI software spending, shifting focus to integrated AI features that enhance existing systems rather than replacing them.Why AI in SaaS?The emergence of AI in SaaS is beyond an ordinary bloom. It is a profound transformation in the realm of software development and usage. By leveraging Saas's flexibility with AI's intelligence, companies will experience unparalleled efficiency, creativity, and growth. SaaS solutions are designed to be agile and scalable; nevertheless, with a rising horde of data, such manual management of systems becomes extremely tedious and inefficient. AI is a game-changer that offers a configurational opportunity to analyse pools of giant-sized data to obtain insights and personalisation per user. This creates an ecosystem where businesses can make sounder decisions in shorter amounts of time. In other words, the future of SaaS will lie in its ability to realise the potential of AI to change industries and redefine customer experiences.AI in SaaS: Transformative Applications You Should KnowTo understand the real impact, let’s take a closer look at how AI is quietly reshaping the SaaS landscape from the inside out.Improvement in Decision Making using Predictive AnalyticsPredictive analytics is one of the most influential ways AI manifests in the SaaS realm. Since predictive analysis involves the study of data historically in an attempt to forecast potential patterns, the AI algorithms would hence be capable of predicting future trends, providing scope for companies to make appropriate-to-situation decisions.To optimise customer engagement, founders customise their marketing strategies, streamline sales pipelines, and develop strategies based on prior interactions that allow AI to predict customer behaviour in CRM systems where decision-making is contingent on proactive forces rather than arising reactively. Customising User InteractionsAs competition gets tougher, delivering an individualised experience becomes essential to keeping clients. Artificial intelligence can help by understanding how a particular user works and what they like to recommend content and other features that are most relevant to them.As rivals crowd the market, offering a tailored experience is crucial to keep customers. Stand a chance, a software platform that self-alarms changes the way users interact with it or suggests features that are close to their preferences and requirements. Such personalisation makes users feel more connected and engaged with the software as it enhances satisfaction and increases the chances of reusing.Automation and EfficiencyAI automation is transforming the SaaS market by automating daily tasks such as data entry, reporting, and customer service using chatbots. Not only does this save time and money, but it also effectively leaves the employees with slack time and more time to think about creative, strategic work. The result is increased innovation and faster business growth.Improved Security and ComplianceWith continuing data security and privacy needs, Al enhances the security defence of SaaS applications. AI systems can detect abnormal patterns or behaviours that could be evidence of security breaches or compliance violations so companies can respond promptly.Through early identification and response to possible threats, AI improves the security of Saas applications. In sensitive areas like cloud storage, where data breaches can have severe consequences, AI algorithms are critical in identifying unusual user behaviour and proactively responding to security risks.Gartner projects that by 2028, 75% of enterprises will consider SaaS application backup a top priority, as opposed to 15% in 2024. This significant increase is, in fact, the result of the growing need for robust data security solutions with the rise of cloud-based applications by companies.Additionally, 75% of companies will employ a Backup as a Service (BaaS) solution with on-premise tools for backing up cloud and on-premise data. As SaaS use grows exponentially, ensuring data protection and recovery is no less of a priority than before, considering the risk of mismanagement, cyberattacks, and vendor downtimes. BaaS shall play an essential role in business continuity and security.AI Meets SaaS: Real-Life Applications to WatchDropboxDropbox distinguishes itself in the digital storage market with its wide range of file management features, plus its AI file syncing solution offering to improve functionality and user experience, such as intelligent file management solutions. This feature makes it much easier to find important documents and saves time. As we move into a more interconnected future, tools like Dropbox use machine learning algorithms through their AI-powered feature to identify anomalous activities or possible dangers. This feature provides additional security; the system notifies users whenever an unknown device attempts to log into their accounts. ShopifySoftware as a Service (SaaS) is revolutionising because of artificial intelligence (AI), changing how companies function and engage with their customers. Shopify, the leading e-commerce platform that helps businesses develop and manage online stores swiftly, is one of the most prominent examples of this change. Shopify's AI usage has changed how e-commerce businesses operate since it has powerful features that enhance customer experiences, speed up procedures, and stop fraud. Retailers will be able to thrive in the highly competitive online market as Shopify and other SaaS platforms likely employ increasingly more innovative solutions as AI technology advances. Furthermore, Shopify, a software as a service (SaaS) platform, is revolutionising traditional retail practices. At the same time, it's opening doors for new ways of doing business.Slack Consider a team attempting to manage numerous projects and innumerable messages while keeping up with their workload. Yes, it can be overwhelming. Slack's clever use of AI to make collaborating appear effortless is where it comes in handy! It's smart search function rapidly determines what you're looking for and finds the appropriate files or messages in no time. AI-driven bots streamline approvals, manage reminders, and free up time for actual work. Plus, it transforms workplace chaos into seamless, linked teamwork by integrating AI into its platform, assisting teams in concentrating on what counts.ZoomAI has changed how Zoom works, showing how AI can transform the SaaS industry—from automating meeting logistics, improving user experience with intelligent virtual backgrounds, and minimising background noise during video calls. Zoom's creative approach has completely changed how people interact and work together. Platforms like Zoom will become essential in our more remote environment as AI develops, and we can expect even more ground-breaking innovations that will improve virtual communication.Netflix Netflix is one of the best examples of how artificial intelligence changes the SaaS landscape. Picture logging into your streaming service and being greeted with a selection of shows and movies curated exclusively for you; it is no coincidence that AI is at work. Through user-specific suggestions, optimal streaming quality, and an entirely data-oriented and user-centric content approach, Netflix has learned how to redefine the customer experience.But Netflix isn’t just about setting the bar for today but recognising that baking now also entails preparing for tomorrow. It’s about gauging what might be achievable the day after tomorrow. HubspotAI is shaking things up in the SaaS world. It's giving us tools and features that make us more productive and change how companies talk to their customers. AI can work with giant amounts of data to develop insights, do jobs, and make interactions more personal. HubSpot's new way of using AI shows how these ideas work in real life. It focuses on improving things for users and helping businesses get more value from their spending.ConclusionAs AI technologies continue advancing, so will their applications within the SaaS model. Software as a Service (SaaS) is well-suited for integrating AI technology. Beyond simply improving existing SaaS applications, adding features like AI-personalised user experiences and enhanced security are just two examples of how the SaaS market is changing due to AI technology. In summary, now is the moment to understand AI's potential to maintain an advantage over your competitors and develop your SaaS company into a significant force in its sector. SaaS is already in the future, and the potential is endless.
Think Big, Code Easy: Meet Serverless Computing
One of the most fundamental changes in recent years has been the emergence of serverless computing. This allows developers to write code and forget about server management, making them more able to “think big” and “code easy”.Imagine a situation where your website is experiencing a surge in traffic due to unexpected buzz for your company. Your website may go offline if your server cannot handle the load. If this sounds familiar, you are facing the challenges of poor traffic management.Let's break it down: the issues arise from your server's load and how your business adapts to different scenarios. You must avoid standing still during traffic surges, as this could damage the overall brand experience.Serverless computing might be your answer. It’s the tech that ensures your site stays online no matter how crowded it gets.It addresses issues related to slow web performance. So that applications can quickly scale without requiring additional effort. Plus, your code only executes when necessary, triggered by cloud events, while the provider manages the underlying infrastructure.Going Serverless: Here’s What It MeansServerless computing is revolutionising how we think about cloud infrastructure. It offers a cloud model in which a provider or third-party vendor takes care of all the server management tasks, allowing companies to focus on what truly matters: products and services. Serverless computing is transforming the way developers work in the cloud! Function-as-a-Service, or FaaS, Serverless computing focuses on delivering a more effortless developer experience. Simple, event-driven functions form the crux of serverless computing; therefore, developers can go straight to coding and creating innovative solutions without the tedious setup of test environments or handling web application servers. Both streamline development and foster creativity, making the right formula for success in today's high-speed tech landscape!One of the neatest things serverless platforms can do for you is automatically scale resources to meet demand. That way, you don't have to sweat to handle all those sudden traffic bursts. And, of course, who can forget cost-effectiveness? You pay for only what you use without wasting money on idle resources.Leading platforms include AWS Lambda, Google Cloud Functions, and Azure Functions. Serverless computing is a game-changer for developers who want to concentrate on what counts, not simply a fad. Infrastructure as a Service (IaaS)IaaS is a cloud computing model offering online virtualised computing resources. Its most important advantages are flexibility and control over resource usage. It does not require physical hardware.Key offerings It offers the facility of easily creating virtual servers and storage according to a business's needs.Serverless computing is a paragon of efficiency when it comes to scalability. It efficiently manages and scales resources according to demand, providing reassurance.Pay-as-you-go pricing helps minimise capital expenses and proves to be cost-effective.How It HelpsHosting Websites: IaaS, offered by industry leaders like Amazon Web Services, Microsoft Azure, and Google Cloud Platform, is a powerful tool for businesses with websites that experience variable traffic. Whether you're facing a traffic spike or a slow moment, IaaS allows you to change resources to keep your site working smoothly and quickly.Testing and Development: Creating testing environments is considerably easier with IaaS. You may easily construct virtual servers to test new features or upgrades without having to manage actual hardware. It's a quick and cost-effective approach to keep things moving.Platform as a Service (PaaS)PaaS is the modern way of offering a complete computing platform via the internet from a third-party vendor. Have a cool app idea? You don't have to spend hours setting up servers, maintaining hardware, or worrying about other technical issues. That's the magic of Platform as a Service (PaaS), where every tool you need is ready and waiting, with no setup or maintenance, just pure focus on creating. This cloud-based solution provides everything you need to quickly design, launch, and manage your apps.Key OfferingsDevelopment Tools: Users may access various application development tools and services, such as databases and Integration Software.Integration: Smooth integration with numerous databases and apps.App Hosting: You can quickly deploy apps without handling the underlying infrastructure.Software as a Service (SaaS)Software as a Service (SaaS) offers subscription access to cloud-based applications. While the provider handles the infrastructure, security, and upgrades, users may simply log in using a web browser without installing or maintaining the software. The SaaS provider manages everything from infrastructure to security, relieving users of the complexity of software management and allowing them to focus on what is most important: completing tasks effectively. Whether for commercial or personal use, SaaS makes sophisticated technologies more accessible, scalable, and secure.Key offerings Accessibility: Applications are accessible from anywhere with an internet connection.Automatic upgrades: Users do not need to install or update software; the service provider handles the upgrades.Collaboration: Remote cooperation is made simpler by the collaborative capabilities that many SaaS apps allow.Straits Research shows that the serverless computing market was worth USD 21.90 billion in 2024. Between 2025 and 2033, it grew at a 15.30% CAGR, rising from USD 25.25 billion to USD 90.94 billion.The Perks of Going ServerlessToday, many businesses use cloud-based storage solutions to increase efficiency and scalability; Dropbox, for example, securely manages and serves millions of users files daily by utilising cloud technologies. Another well-known service, Google Drive, uses cloud storage to provide easy collaboration and real-time editing for users everywhere. Similarly, businesses like Spotify employ cloud storage to organise their enormous music archives so customers can quickly access their favourite songs. Cloud storage is used by these companies and many more because of its many benefits, which include:Cost-efficient Cloud computing offers brilliant solutions to the problem of saving money without compromising on quality. You do not need to spend a small fortune on buying and maintaining your servers when you can use a cloud provider’s infrastructure and pay per use for what you consume. Goodbye, unnecessary expenses, unused capacity, or unexpected servicing expenses! Whether your needs are growing or shrinking, the cloud fits nicely into your budget and is a great solution for business needs requiring excellent flexibility and low cost.However, the cloud is also attractive because it eliminates the need for expensive IT professionals to manage hardware and servers. Cloud providers do most of the heavy lifting, so you can focus on issues like business growth or improving customer experience. You can also use the best technologies and innovations without the headache of maintaining older equipment. So, it is not about saving money but spending more wisely.Enhanced ScalabilityServerless architectures can provide maximum flexibility and automatically adapt to changing demands. This is very important for applications with unpredictable traffic, as it makes the application responsive and able to absorb any surge in activity quickly.For instance, consider using cloud computing, like Dropbox, for your personal file storage needs. Initially, you might need just a few gigabytes. But after a while, you might also need to store several large videos or many project files, and the cloud simply assigns these additional storage capabilities without you having to think much about it.The beauty of cloud computing is its great flexibility: there is no need to worry about running out of storage capacity or manually upgrading your system. Whether saving a few photos or backing up tremendous amounts of data, the cloud accommodates what you need in real time. In this manner, you only pay for what you would have used, and with these changes, the cloud grows along with you. This makes it a cost-effective and hassle-free solution for both individuals and businesses.Easy maintenanceMoving to the cloud frees developers' time to spend less on maintenance and more on innovation. In addition, serverless solutions often have built-in monitoring and logging capabilities, which reduce troubleshooting effort and enhance performance optimisation.Agile and Flexible DevelopmentAll in all, the whole development process has changed to serverless architecture, making it quite smoother and more flexible. Teams can respond quickly to the users' evolving needs or a market change. Just imagine the flexibility to adjust or upgrade certain features without revamping your whole application. This flexibility makes serverless architecture appealing; it handles flexible workflows so you don't miss the pace of users' expectations. Think about an e-commerce site. If they had a serverless architecture, they would quickly implement a new version of their payment gateway without disturbing their whole website. Ultimately, it is a streamlined development process, saving time and enhancing speed.Here are some vital cloud computing statistics that businesses should keep in mind:By 2023, the cloud computing industry was estimated to be worth USD 587.78 billion. The market is expected to increase from USD 676.29 billion in 2024 to USD 2,291.59 billion in 2032, with a CAGR of 16.5% over the forecast period. (Source: Fortune Business Insights)The cloud system infrastructure services (IaaS) category is expected to expand by 26% in 2024 compared to 2023. Overall, the public cloud services industry is predicted to increase by 20%, with cloud business process services (BPaaS) enjoying double-digit annual growth for the first time in 2024. (Source: Statista)The software as a service (SaaS) industry is expected to be valued at over 197 billion dollars in 2023, rising to 247 billion dollars by 2024. (Source: Statista)The global platform as a service revenue increased by 20.2% to $134.6 billion in 2023. Database PaaS remained the leading PaaS market. Amazon, Microsoft, and Google remained the most prominent PaaS vendors in 2023. (Source: Gartner)Conclusion In today's digital environment, cloud computing has much to offer, whether it's IaaS, PaaS, SaaS, or FaaS; each service adds value to the table. Once companies understand how each of these choices works, they can make more informed decisions that save money and allow them to expand and adapt fast. Understanding these cloud services will be critical to maintaining competitiveness and success by selecting the correct tools to improve performance that evolves.